A R Engh Built Enough SEO Value To Cancel Their PPC Efforts.
When we first started working with A R Engh in 2016, they had zero online presence, with no digital lead generation. The owner, Andy, told us that he didn’t believe in marketing because of the groups he’d worked with in the past, and the results their tactics churned for him. Fast forward, and 17 years later their website receives hundreds of quality website leads every year, organically. So much so that they’ve been able to cancel their Google Ads efforts and maintain their lead generation. These are the steps we took to get Andy, and their team, believing in marketing again.
The Results.
From 0 To 60+ Monthly Website Form Submissions.
From 15 To 100+ Monthly Phone Calls
From 5 To 40 Positive Google Reviews.
How We Built Organic Search Equity & Lead Generation.
Identified what mattered most.
The first thing we did was identify what A R Engh’s digital presence should be focusing on, based on the services their team provided. With this in mind, we spend time learning about Heating, Cooling, Plumbing, Drain Cleaning, and Air Duct Cleaning. These were the 5 main areas of their business.
Built a strategic direction & plan around that.
With an understanding of how A R Engh provides these services differently than their competition, we were able to build a story that uniquely positioned A R Engh in their market. We did this by combining their unique approach and competitor analysis (e.g. who was already ranking well for the service), and then building out a content plan that prepared us to compete.
Designed a new website.
With the plan in place, our team began designing the new website, and working on creating pages that were designed to convert (for paid and organic traffic), compete (to be better than their competitors), and compile (create lasting organic value once Google indexed them). Thus, when we launched the new website, we were off and running in terms of an SEO foundation.
Validated keywords with PPC.
With the new website launched, we quickly validated our SEO strategy with paid advertising (Google Ads). This means we ran ads against the keywords we thought has transactional value, and if they converted, we doubled down on writing more SEO content for them (if they didn’t, we looked for new keywords to replace them with).
Wrote 100,000+ words with SEO value.
With a solid plan in place, a website that was foundationally strong, and a quality PPC & SEO process, our team spent years developing highly intentional website content, and focusing on getting (and keeping A R Engh) at a certain level of lead generation.
""The Fractional team has worked with us for over 5 years, consistently improving our SEO. They are by far the best marketing team we’ve ever worked with. Their knowledge, timeliness, and commitment to our success is unmatched."
Mike Welz
General Manager, A R Engh
Start With A Free Assessment.
We believe in providing value, even if you don’t work with us. Because of this, we offer a no-obligation assessment of your brand, its digital opportunities, and the steps we could take to help you believe in marketing again.
What You Can Expect.
Phase 1: 15 minute introductory call.
Phase 2: Website and competition landscape analysis.
Phase 3: Roadmap presentation and success expectations.
