Manufacturing Web Design: 4 Elements That Are an Absolute Must

If you’re in the process of creating a manufacturing web design, then you’re likely already well aware of how important having a strong online presence is in today’s digital world. For manufacturers like you, this is even more important to capture every website visitor who finds you through a search, online.

When designing a website, it’s important to attract potential customers, showcase your products & services, and make sure that you stand out from, and stay ahead of the competition in every way possible. But what exactly does this mean, and how do you accomplish it with a website? 

To stand out from the crowd, there are a few essentials that your website needs to have. We’ll discuss these and more elements of successful manufacturing websites in this article. 

Website Elements/Sections You Need To Have

Company Overview

When designing a new manufacturing website, the first element that you have to have is an overview of the manufacturing company (including the company history). This section is one of the most important that you’re going to include, as it provides site visitors with an understanding of your business, what you stand for, and what they can expect from you in terms of professionalism. 

This section should also highlight your unique business model and what makes you different from other manufacturing companies in the market. 

Products and Services 

In manufacturing web design, a section on the products and services you offer is of equal importance (when considering digital marketing) to an overview of your manufacturing company. 

This section should outline what you offer, specialize in, and any other products you manufacture. In this section of your website, you may want to answer the questions: What are the benefits of your products vs. the competition? And why should a customer choose you? 

Case Studies

You’re also going to want to include a section dedicated to your product's success in the real world. Consider featuring times in which a customer bought your product, whatever it might be, and it worked perfectly for their situation. You may want to consult some design examples within the manufacturing industry for inspiration.

You could also consider this your portfolio section, where you showcase your products, their capabilities, problem-solving skills, and more. 

Contact Information

The best manufacturing websites have clear contact information and a contact page. Make sure that you don’t overlook adding in contact information. Without this, you only have a great website that no one can contact you through. 

CTA or Request a Quote 

Something that all websites should have is a CTA or “call to action” feature that makes it easy for site visitors to interact with you. This could be a button that says something like “Request a Quote” or “Contact Us Now.” 

Certifications and Affiliations

If you're making a great manufacturing website, you might want to include a website section showcasing your credentials. This will help prospective customers trust you and be more willing to contact you. Make sure that you showcase how professional your organization is here. 

Blog

You might want to consider adding a blog or resource center to your manufacturing site; this is something that top manufacturing sites have. This is a great way to keep your customers updated while sharing your resources with the wider internet. 

It also helps with SEO, ensuring new customers find you through your informational blog posts on Google. A blog also indicates continuous improvement to your target audience and search engines.

Usability Considerations

While having the necessary sections and information on your website is important, if your website isn’t easy to use, none of the website visitors are going to spend the time exploring all your information. 

It’s highly important that you consider the desktop and mobile design of all your pages, otherwise, your marketing efforts will go to waste. This means testing out how the different screen sizes impact what’s seen on the page and ensuring that all buttons work no matter where a user sees them. 

Page loading is something else that you’re going to want to consider across the entire website. If your website is slow, not only will that impact its Google ranking, but it will also mean that users won’t want to wait around for each page to load.

Of additional importance is how you organize everything on each page so visitors understand what each page is about. Everything that you add needs to make sense where it is on the website and concerning the other elements. 

Navigating from one page to the next should be a fairly logical process and feel user friendly. As noted before, you do not want your clients to get frustrated and give up when trying to find information. 

Concerning useability is the overall appeal of your website. One that looks outdated or uncared for will turn away prospective clients who may think you’re not interested in updating your policies or are less professional than your competitors.

Some of this depends on your skills with website design but can also be impacted by which platform you use (for example, WordPress vs. Squarespace vs. Shopify) as well as the high quality images you include, social media icons, good landing page design, your use of white space, and more eye catching imagery.

Branding for Manufacturing Web Design

Branding is a critical part of any top manufacturing website. It represents your company’s identity and sets you apart from your competitors in every way you can. If you can create a cohesive and well-thought-out online brand, then you’re more likely to gain the trust of potential clients and make them want to come back to you again and again. 

Some ways you might achieve this are through consistently using brand elements, clear messaging, and a high-quality design. Brand elements, like logos, color pallets, fonts, and messaging, are all elements that you’ll need to consider. 

Whenever you design a new page, these elements and consistent messaging should come through. Customers should feel confident in what your business stands for and what to expect. 

Lead Generation Strategies

Lead generation is a complicated-sounding process, but it’s pretty simple if you set up your website correctly. You need to capture customers’ attention and engage them to get them to work with your manufacturing business. This is done through a few simple steps. 

The first step of the process is awareness. You need to make your customers aware, through newsletters and online resources, about what your manufacturing company offers. 

Next, you must inspire customers to download these resources and consider how they might work with you. This is followed by decision-making. The client should come to you and request a quote through your CTA button. 

Conclusion

In conclusion, exceptional manufacturing web design incorporates professional web design elements that clarify what your manufacturing company offers and how dependable your work is.

The website should showcase your brand identity as well, through logos and consistent design, while incorporating call-to-action buttons to inspire people to reach out. These elements all work together to help you generate leads and run a successful business.  

Reach out to Fractional Marketing for a free success plan and learn how their web design process could improve your manufacturing business’ online presence.