PPC For Manufacturers Who Need Immediate Lead-Gen.

Our Google Ads team will help you drive and convert valuable traffic on your website immediately.

*This manufacturing consistently converts 10% of their PPC generated traffic.

Our PPC For Manufacturing Services Drive Results.

PPC stands for “pay per click” advertising, and it drives immediate results for our manufacturing clients. How it works is fairly simple:

  • We identify sales-oriented keywords.

  • We bid on those keyword searches appropriately.

  • That drives traffic to our landing pages.

  • We optimize those pages to convert better.

  • Your lead-generation and revenue grow.

*This industrial business has succeeded with PPC even with a small budget.

Not Your Average Manufacturing PPC Company.

At Fractional, it’s important to know that we’re not a full-service agency. Instead, we’re a hyper-focused digital marketing team that specializes in helping manufacturing companies capitalize on better website design, long-term SEO strategies, and PPC (or Google Ads).

Traditional Agencies.

  • Have you ever heard an agency call themselves “full service.” That’s just another way of saying they’re trying to be everything to everyone.

  • Unfortunately, many PPC companies will setup your Google Ads accounts and then just let them run (still charging you every single month for optimization of your PPC campaign).

  • Because PPC tends to be a smaller engagement for an agency, it’s common to be locked into 12 month or longer contracts.

  • Anyone can run a quick keyword report, and provides some high-level recommendations on keywords for you to bid on.

The Fractional Approach

  • We’re proud to primarily serve industrial manufacturers with website design and other marketing services.

  • Our team doesn’t just setup your PPC ads and then leave it for months at a time. We’re constantly looking for ways to optimize the ad copy, bidding strategy, landing pages, and much more. We do this with bi-weekly reviews that provide you with a list of transparent items we’ll be working on.

  • At Fractional, our team works in 90 increments with our clients, providing them an exit opportunity if need be.

  • Not everyone understands the depths of keyword research that are required in order to convert more leads and drive down your cost per acquisition.

Our Step-By-Step PPC For Manufacturing Process.

Step #1 - Success Plan

Before any of our clients sign contracts with us, our team creates a PPC success plan. This helps us understand how you can best capitalize on your PPC ad investment, and what needs to be done in order to do so.

Step #2 - Branding Workshop

Once contracts are agreed upon, our team begins with a branding workshop to ensure that we fully understand your unique position in the market, and how to tell that story effectively.

Step #3 - Landing Page Design

With the brand story complete, we’ll work with you to ensure that your core sales pages are ready to drive high-value traffic to. If they aren’t, we’ll work with you to design a landing page that is.

Step #4 - PPC Account Setup

Now that we have a place to drive the high-value searches to, we’ll work to setup your PPC account. This will include items like access, billing, and reporting.

Step #5 - Ad Content Writing

With the account in place, our team will create content for each of the campaigns we are running. Additionally, we’ll optimize the ads with extensions that help further drive traffic.

Step #6 - Launch & Optimizations

Finally, we’ll launch the PPC campaigns and monitor them bi-weekly. This ensures they are functioning appropriately, your ad dollars are being maximized the best they can, and we’re updating PPC ads before ad fatigue sets in.

"From the moment we started with Fractional, we knew we had a better solution than before. We now make marketing decisions with confidence, knowing we have a partner who understands our industry and how marketing plays a part of it."

Matt Franta
(Owner, Canvas Craft)

Build Your PPC Success Plan.

Get a thorough roadmap and understanding of what it will take for your organization to succeed with PPC (whether you work with us or not). We’ll cover the transactional keywords you should bid on, how much you’ll need to spend to compete, if you’ll need a new landing page or not, and how you can ensure PPC aligns with your other marketing efforts.

*This manufacturer decreased ad spend by 50% and still maintained lead gen.

Frequently Asked Questions.

What is PPC advertising?

PPC stands for “pay per click” advertising, and it represents a business’s ability to bid on specific keywords in an effort to show their website when that search occurs.

How much does PPC cost?

PPC has two costs tied to it. First, there is the management cost of the individual or team member running the campaign. Second, there is the advertising cost based on the keywords you’re bidding on.

What is the average conversion rate?

The average conversion rate of a PPC advertising typically falls between 3-6%. So, if you’re paying for 100 clicks to your website, you should turn 3-6 of them into new leads.

Should I also invest in SEO?

PPC is rarely the only marketing tactic in a successfully growing company's marketing toolkit. Thus, we believe it’s important to also look at other marketing options like SEO.

How important is keyword research?

Keyword research is incredibly important to the success of your PPC campaign. Most of the time, it’s important that you’re targeting keywords that represent “transactional” search intent, as those will yield much more qualified leads.