Revolutionize Your Manufacturing SEO Strategy with These Tools
The buying journey is increasingly happening online in the manufacturing industry. It's more important than ever to develop a strong digital presence and connect with potential buyers with quality content.
Developing impactful content isn't enough. Users need to find it easily on Google search and other search engines. It's where search engine optimization comes in. Manufacturers with a sound SEO strategy are able to rank higher in search engine results pages, generate organic traffic, and target profitable keywords to drive sales.
At Fractional Marketing, we specialize in helping manufacturers rank higher in search results via search engine optimization. You'll find a list of the best tools for SEO for manufacturing we use and learn more about using these SEO tools yourself.
Index:
The Best SEO Tool for Keyword Research: SEMrush
Best SEO Tools for Technical SEO: Google Search Console and ScreamingFrog
Best SEO Tools for Growth Planning: SEMrush, Keyword Insights, and Google Trends
Why SEO Experts Are Analyzing Content With ChatGPT
Content Creation With Human Writers
Best SEO Tool for Content Evaluation: SurferSEO
Webpage Audits With HotJar
Best SEO Tools for Reporting: Google Looker Studio and Google Analytics 4
Get Started With SEO for Manufacturers
The Best SEO Tool for Keyword Research: SEMrush
For around $200 a month, SEMrush is one of the most comprehensive SEO tools around. It's one of the best SEO tools for technical udits, rank tracking, competitor analysis, and more. You can also use it to plan campaigns on Google AdWords or Google Ads and other PPC platforms, manage your social media marketing efforts, and plan your digital marketing strategies.
We use SEMrush during the initial keyword research stage. We establish a keyword success plan after using this keyword research tool to generate a keyword overview report.
We use the SEMrush search console to find long tail keywords, identify gaps in existing keyword strategies, manage keywords in clusters, and more. This SEO software also allows you to compare Google search volume, keyword difficulty, competitiveness, and more.
Best SEO Tools for Technical SEO: Google Search Console and ScreamingFrog
Search engines penalize websites with technical issues that prevent users from accessing content. At Fractional Marketing, we ensure your web pages are accessible and indexable by search engines by performing a thorough audit.
We use Google Search Console, a free SEO tool that tracks the performance and health of your website. It's the best SEO tool for monitoring how Google indexes your site and spotting broken links. We recommend using Google Search Console regularly to find and fix broken links as you develop your link building strategy.
We also rely on ScreamingFrog's SEO Spider Tool. This SEO tool crawls and analyzes web pages. It finds broken links, identifies duplicate pages, and helps you improve page titles and meta data. It's one of the best free SEO tools, but there is a paid version that costs around $200 a year if you want access to advanced features and integration with other SEO tools.
Best SEO Tools for Growth Planning: SEMrush, Keyword Insights, and Google Trends
Manufacturers can achieve growth and increase their rankings in Google search results by consistently publishing optimized content.
We use a combination of three tools to make long-term plans for growth, including SEMrush, Keyword Insights, and Google Trends.
SEMrush is one of the top SEO tools to connect keyword research with content marketing. We use this comprehensive search console to enhance online visibility via a content strategy that targets the best keywords for your niche.
We also use SEMrush for auditing and updating existing content, getting keyword suggestions, rank tracking, analyzing your competitors' content, and finding new topic ideas.
Keyword Insights is another important element of our SEO process. We use this free tool to manage keywords and generate content briefs with the help of AI. It's the best SEO software for automating your content publication schedule. There is a paid version that costs around $500 a year if you want additional features the free SEO tool doesn't include.
Google Trends is another free tool we recommend for keyword trends and digital marketing ideas. You can use this SEO platform to review global Google search trends and incorporate the latest keywords into your content optimization efforts.
Why SEO Experts Are Analyzing Content With ChatGPT
A growing number of SEO services are relying on AI. We use ChatGPT to perform SEO analysis and streamline other SEO tasks.
ChatGPT is one of the best advanced tools for content gap analysis. This generative AI platform can come up with topic ideas for your target audience, develop content ideas based on related keywords, help you explore new keyword ideas, and come up with FAQs and other related content.
Content Creation With Human Writers
Once we have all the marketing data necessary to launch your SEO campaign, we turn to our team of human writers to develop quality content that captures your audience's search intent. Each piece of content targets a particular keyword and serves a specific purpose for link building.
Focusing on quality SEO content is a sound strategy for increasing your search rankings and providing value to users. Pricing can vary, and in some cases, writing can cost as much as a full-time employee.
Best SEO Tool for Content Evaluation: SurferSEO
For $150 a month, SurferSEO is a valuable SEO tool that we use to analyze and optimize content before publication.
It's one of the best SEO tools for ensuring your content uses the best keywords for a specific topic. You can use this keyword tool to create content, perform SEO analysis of existing content, and boost website traffic through content that meets specific SEO metrics.
Webpage Audits With HotJar
HotJar is one of the advanced tools we recommend using to measure the effects of your SEO strategies. For about $80 a month, it's one of the best paid tools for auditing your website and getting insights into web sessions.
This tool creates heatmaps, recordings, and more that show how users behave on your site. You can get an idea of what users read, what they type in the search bar, which link building strategies are generating clicks, and more.
We use HotJar to assess how well your content meets user needs and to enhance on page SEO.
Best SEO Tools for Reporting: Google Looker Studio and Google Analytics 4
We rely on Google Looker Studio and Google Analytics 4 to generate comprehensive reports. These free SEO tools support SEO optimization by revealing the most profitable keywords, showing which Google searches are driving organic traffic, and more.
GA4 is the best analytics tool for generating actionable insights that directly affect your rankings in Google search results. We like using Looker Studio at a user-friendly SEO dashboard that makes data more accessible and we think it's one of the best free SEO tools for informing your SEO strategies with data visualization.
Get Started With SEO for Manufacturers
These SEO tools will help you take your SEO strategy to the next level and rank higher in search engine results.
From identifying keywords to auditing your SEO content, our team of SEO experts is here to implement proven strategies to improve on and off page SEO and help you get the most of the best tools for SEO for manufacturing. Contact us today to learn more about how we can leverage SEO software to help you get the results you're looking for!
