SEO Secrets Revealed: How Manufacturers Can Dominate Search Rankings
Search engine optimization, or the practice of optimizing your site, content, and other aspects of your digital marketing efforts to boost rankings in search results is the key to achieving growth.
SEO for manufacturers can help manufacturing companies stand out online. From boosting website traffic to generating quality leads, an effective SEO strategy can go a long way in supporting business goals.
What Makes an SEO Campaign Successful?
Improve Online Visibility in the Long Term
SEO for Manufacturing Companies and Brand Positioning
Technical SEO
The Benefits of PPC Campaigns
Go Further With Optimized Content
Link Building and SEO
Get Started With Manufacturing SEO
What Makes an SEO Campaign Successful?
Before going further, it's important to understand that search engine optimization should be an ongoing process with a sound strategy in place to consistently drive SEO traffic from search engines to your site and connect with clients in need of your manufacturing services or products.
The most successful industrial companies use the following factors when developing a manufacturing SEO campaign:
The team behind the SEO campaign or the outsourced SEO services hired to work on the campaign start by identifying search opportunities. Using the right keywords support your lead generation efforts by ensuring your content shows up when potential customers conduct organic search.
The campaign should have clear and measurable goals. You can measure results by tracking how many leads you generate, measuring your conversion rate, or focusing on how many monthly website visitors your manufacturing service gets. Google Analytics is a great tool to get started.
Next, your manufacturing company will need to identify who is working on the manufacturing SEO strategy and what their roles are. You should also ask yourself how much you can afford to allocate to your ongoing SEO efforts and what kind of ROI you're expecting.
Your SEO campaign should have a detailed timeline. Track your progress and make some changes if your manufacturing website is not ranking at the top of search engine results within the timeframe you established.
Not all keywords and search opportunities are worth going after in SEO for manufacturing companies. Some don't have a strong purchase intent while others have a high level of competition. Your manufacturing SEO campaign should focus on one search engine results page at a time and carefully research keywords and leverage competitor research before broadening its scope.
Improve Online Visibility in the Long Term
Ranking higher in Google search results takes time. A successful SEO campaign is something you should plan in the long term. You'll also have to adapt as search engines roll out new changes.
You can start by establishing a six-month marketing roadmap adapted to your unique business goals. You can get started by developing content around targeted keywords, track how many Internet users click on your pages, and measure how much qualified traffic you get.
Eventually, your goal should be to turn these efforts into an SEO process. This approach will turn your SEO campaign into a scalable strategy that consistently drives website traffic to your manufacturing business and turns search engines into a reliable source of qualified site visitors.
At Fractional Marketing, we use six-month roadmaps to establish clear expectations. We find that it helps with accountability and allows us to adopt a result-driven approach.
SEO for Manufacturing Companies and Brand Positioning
There is a strong connection between your SEO for manufacturing and your branding. Developing a strong content strategy can give you an edge against your organic competitors and help you generate more qualified leads. However, your marketing strategy needs to align with who you are in the manufacturing industry and what your target market is.
Search engines will show your quality content to the right users if your SEO strategy and marketing strategy align with your branding. Here a few tips for managing this complex process:
Use keyword research to adjust the level of sophistication of your content to reflect the needs of your target audience.
Manufacturing companies should focus their marketing efforts on connecting with website visitors who have a strong purchase intent.
Keyword research can also help you understand how search intent varies throughout the buying journey to structure your content creation efforts and target customer intent with more precision.
Technical SEO
SEO services can help you rank higher in search results and reach out to potential customers by focusing on technical SEO.
Technical SEO uses a mix of on page and off page SEO to help search engines analyze and rank content from manufacturing companies. Examples include auditing your site to find broken links, adding meta descriptions to your content, or improving loading speed for mobile friendly sites.
Designing a mobile friendly site is more important than ever since over 58% of internet users rely on their mobile devices to browse the web. Search engine algorithms look for web pages that load quickly and deliver a positive experience to these users.
For manufacturing websites, it means using a simple web design, adding a meta title and meta description to each page, reducing image size, and more.
The Benefits of PPC Campaigns
At Fractional Marketing, we run PPC campaigns to verify that a particular keyword resonates with your target audience and aligns with your content.
The world of manufacturing SEO can be competitive. Even if you perform thorough keyword research and write an excellent blog post, another manufacturing company can still rank higher than you.
You can complement your SEO for manufacturing efforts by investing in PPC ads. Search engines display ads before search results, and targeting relevant keywords means a search engine will show your ads before web results from other manufacturing companies.
PPC can become an integral part of your SEO strategy with ads that target profitable keywords and generate valuable marketing data. Ads for your best keywords can also drive website traffic and conversions.
You'll get better results if you work with SEO agencies like Fractional Marketing that use Google Analytics and the Google Search Console to track results and generate more qualified leads by developing landing page content that align with the ad copy.
Go Further With Optimized Content
Manufacturers can dominate search results by consistently producing quality SEO content. SEO for manufacturers should include blog posts, whitepapers, case studies, and more. A consistent publication schedule backed by strong keyword research can go a long way in supporting manufacturing SEO efforts.
At Fractional Marketing, we develop mobile friendly content that supports lead generation while showcasing your expertise.
We create optimized content by leveraging meta descriptions and descriptive page titles, but we also identify content ideas that target a relevant user intent and search term to generate quality traffic. This approach helps you generate qualified leads while establishing yourself as a leading manufacturing company through quality content.
Link Building and SEO
Link building can drive organic traffic to your manufacturing company and help establish authority. You can also use internal links to enhance on page SEO and help visitors discover additional content after finding your site via a search engine.
Industrial companies can benefit from partnering with professional organizations, manufacturing business directories, and industry publications to share content and build links.
Get Started With Manufacturing SEO
You can improve your search rankings by planning for the long-term and turning SEO into an ongoing process with clear goals and a budget. Don't forget to ask yourself how your SEO efforts reflect your branding strategy, and allocate time and resources to learning more about technical SEO and link building.
SEO for manufacturers should align with content creation efforts, PPC strategies, and other digital marketing projects. Being consistent is key when getting your content to rank on search engines and leveraging SEO strategies to connect with users.
Fractional Marketing can help with SEO for manufacturers. Get in touch with us to tell us more about your project, and we'll get started on your SEO Success Plan.
